Sunday morning saw me donning a ‘Press’ badge for the first time in my life and making my way to the Bubble London kids’ fashion trade show in my favourite part of the city, Angel. If you read my blog regularly then you’ll know that I’m wild about children’s fashion so it will be no surprise to you that I was like a sprog in a sweetshop as I perused the upcoming AW15 and SS16 lines of my favourite brands.
I’ve been sworn to secrecy about who’s bringing out what and I’m not really allowed to share photographs, but here’s what I learned: Organics, sustainability and bamboo are in, and if you’re excited by weather and rainbows, fruit and vegetables, fairytales and imagination and wild creatures, you are going to be spectacularly happy and seriously poor once the next two seasons are released.
And not to worry because I can confirm that for more than a few brands, the most popular items have been brought out for another run.
It was an exciting show, both on a personal and professional level. I saw LOTS that I would – and will! – dress my own children in, such as this incredible rain coat from Sense Organics which I do have permission to share.
This zebra rain coat is coming out for SS16 and will be PERFECT for the twins as they splish-splash through the April showers. They have a ‘girl’ version with a certain on-trend pink bird too and it’s just gender-neutral enough that I’m contemplating buying one of each for my boy twins.
On a professional level it was interesting to me to meet the faces behind some of my favourite brands and to chat with these inspiring, creative people about how we bloggers can collaborate with brands in order to highlight the best of their offerings. For the most part, blogger collaborations was brought up by the brand in question and with enthusiasm, and why shouldn’t it be? With our wide readerships, we can offer our on-the-ground experience to a large audience who already knows, likes and trusts us. A positive review is a win-win situation for both parties. One brand did lose interest the moment that they learned that we were press rather than buyers but that’s okay – it gave me and my friend Becky from The Mummy Adventure a good giggle, and my normal-legged children didn’t fit right in their clothing anyway.
Bubble London was such a warm and friendly event, populated by people who LOVE children’s clothing as much as I do and have just as much to say about it! I had such a super time and there was so much to see that I was there for double the time that I thought I would be; I ended up staying for about five hours! I didn’t waste away however because in the press office there were two stands crammed with cakes that tasted as delicious as they looked.
Not only that but the sweetheart lady in the press area made me a cup of coffee to drink whilst I sat down and ate my cake.
Will I go back? One million per cent. I’ll be seeing Bubble London again in January.